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CAR AIR PURIFIER & IONIZER

SmogGo
Novus.

A compact, filter-free car ionizer designed for fresher everyday journeys—without added fragrance or replacement filters.

12V plug-inFilter-freeSilent operation
Choose your finish: Black

Explore the finish here. Select your available colour on Amazon when buying.

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Price and availability are shown on Amazon.

Check your car before buying

Novus plugs directly into an accessible, compatible 12V cigarette lighter / power socket. Look on the lower dashboard, centre console or below the rear AC vents—the location varies by car.

If the socket has a cap, open it and check there’s enough room for Novus, with its outlet exposed to cabin air. Avoid using it inside a closed armrest or storage compartment.

Novus does not connect to USB or Type-C ports.

Unsure about fit? Send us a socket photo on WhatsApp ↗

MADE FOR EVERYDAY JOURNEYS

Less to think about.
More room to breathe.

For drivers who prefer a fresher-feeling cabin without a heavy perfume, Novus offers a simple, fragrance-free approach to everyday journeys. Comfort and the perception of stuffiness vary; keep up regular cleaning and appropriate ventilation.

THE NOVUS EXPERIENCE

Designed to fit
your everyday.

From the socket to the everyday running costs, the small details make a difference.

01 / PLUG & PLAY

Plug in and drive.

Connect to an open, compatible 12V car socket. No cables, mounting or app setup.

02 / FILTER-FREE

No recurring refills.

No replacement filters, fragrance refills or internal batteries to charge.

03 / QUIET

Fanless by design.

No airflow noise from a fan. A subtle blue LED indicates the device is powered.

04 / COMPACT

Small in your cabin.

A cordless design that fits into an open car socket, leaving cup holders free. Check clearance around driving controls.

05 / LOW POWER

A little energy.

Power consumption of up to 0.8W. Unplug when appropriate if your vehicle keeps its socket powered while parked.

06 / PREMIUM BUILD

Aluminium-alloy housing.

A compact metal body made for everyday use. Follow the temperature and handling guidance supplied with Novus.

07 / EVERYDAY VALUE

Simple to own.

A filter-free design means no replacement-filter purchases and no fragrance refills to budget for.

08 / AIRNEUTRAL

Freshness without perfume.

Negative-ion technology designed to address airborne particles and odours without adding an artificial scent.

09 / REPORTED TESTING

The details behind the design.

Explore the reported ion-output, bacteria and pollutant test results on Science, with the stated conditions.

CHOOSE WHAT FITS YOUR DRIVE

A different approach.
A simpler routine.

Compare the costs, refills, scent and space of four familiar ways to care for your car’s air.

Swipe or scroll sideways to compare all four options →
Compare upfront cost, repeat purchases and everyday use
What matters to youSmogGo NovusFilter-based purifierCharcoal bag / purifierCar air freshener
What you pay forOne device. No replacement filters or fragrance refills.Device plus replacement filters.Bag or pouch; replace as directed.Freshener plus refills or replacement units.
Upfront affordabilityOne-time device purchase. Check Amazon for current pricing.Price varies by model and features.Often a lower-cost starting option; compare pack size and quantity.Often a lower-cost starting option; price varies by format.
Ongoing purchasesNo filter or fragrance-refill purchases during normal use.Budget for replacement filters; interval and price vary.Replace when adsorption capacity is used up; follow the brand’s guidance.Recurring refills or replacement as the scent fades.
How it worksGenerates negative ions; no replaceable filter.A fan draws air through a particle filter; some include activated carbon.Adsorbs some odour-causing gases onto carbon. Performance depends on carbon type and amount.Adds fragrance to the cabin. Odour-neutralising formulations vary.
Added fragranceNone. Made for drivers who prefer a neutral-smelling cabin.Usually none; check the model.Usually unscented; check the product.Usually scented—the fragrance is the main experience.
Power & chargingDirect 12V socket connection; up to 0.8W. No battery to recharge.Power source and charging needs vary by model.No electrical power or charging.Passive gels, clips and hanging fresheners need no power; electronic types vary.
Space in your carCompact socket-mounted design; keeps cup holders free.Size and mounting vary; some use a cup holder or dashboard space.Needs space for a pouch, canister or bag.Often hangs or clips to a vent; other formats use a cup holder.
NoiseFanless; no fan airflow noise.Fan noise depends on model and speed.Silent passive operation.Passive formats are silent.
Everyday careKeep the outlet open and cover in place; follow product instructions.Clean and replace filters according to the manufacturer.Follow storage, replacement and any refresh instructions.Replace or refill when needed; follow instructions to avoid spills.
A good fit if you want…A compact, fragrance-free option with no consumable filters or refills.A device that draws air through a filter, with model-specific particle performance data.A passive, unscented option for certain odours, with no power connection.A preferred scent and a simple way to personalise how the cabin smells.

Costs and performance vary by product. Novus is a one-time device purchase with no consumable filters or fragrance refills; this does not mean an unlimited lifespan. These options work differently—compare product-specific tests for your needs.

ONE DEVICE. NO REPEAT REFILLS.

Buy the device.
Skip the refill routine.

Novus is designed for everyday freshness without a monthly fragrance purchase or replacement-filter budget. Its compact, fanless design fits into your drive without adding another charging routine.

Read the technology guide →

SMOGGO AIRNEUTRAL TECHNOLOGY

Inspired by nature.
Designed for your car.

Novus releases negative ions into the surrounding air—an approach to in-car freshness without added fragrance. Explore the technology and the measurements behind it.

Explore the Technology →
SmogGo Novus in black — installed in a car, view 3

SEE NOVUS IN ACTION

Discover the
details.

Meet the device and take a closer look at the glass-container smoke demonstration.

01 / PRODUCT INTRODUCTION

Meet Novus.

02 / SMOKE DEMONSTRATION

A closer look.

Demonstration in a glass container; results in a vehicle may differ.

BEYOND THE EVERYDAY

Thoughtful design.
Tested technology.

SmogGo AirNeutral Technology is designed to address smoke particles, dust and odours while keeping the cabin free of added perfume.

SMOKE & PARTICLES

Made for cabin air.

Negative ions attach to airborne particles such as smoke, dust and pollen, helping them settle out of the air.

ODOURS & VOCs

Without masking.

SmogGo’s approach targets odours and volatile organic compounds without adding fragrance.

TESTED PERFORMANCE

Measured in the lab.

Laboratory testing recorded 3.86 million ions/cm³ at 5 cm and more than 99.95% reduction of Staphylococcus albus after 120 minutes in testing.

Reported results are from controlled tests; results in a car will vary with conditions. Explore the Technology →

WHAT TO EXPECT

Science takes
a moment.

Novus does not add a perfume to mask smells instantly. These approximate timelines are a guide; results depend on the odour, cabin and airflow.

~30 minsHATCHBACKS & COMPACT SEDANS
~45 minsMID-SIZE SUVs
~60 minsFULL-SIZE SUVs & MPVs

Times are indicative rather than a guarantee. For your safety, follow the product instructions and maintain appropriate ventilation.

SIMPLE FROM THE START

Ready for
the road.

Check your socket, plug in and let Novus fit into your routine.

01

Find your socket

Use an open, compatible 12V car power socket. Keep the device clear of driving controls.

02

Plug in Novus

Insert the device securely. The blue LED indicates that it is powered.

03

Keep it open

Keep the device unobstructed and follow the supplied product instructions.

SPECIFICATIONS & CARE

The details
that matter.

Check compatibility and review the essentials before your first drive.

Compatibility and setup

Connect to an open, compatible 12V car power socket. Do not place the device inside a closed compartment, glovebox or boot. It does not use a USB or Type-C port.

Technical specifications

Input: 12V DC. Power: up to 0.8W. Approximate dimensions: 22 × 22 × 88mm. Approximate weight: 30g. Fanless operation with a blue LED indicator.

Safety and care

Keep the protective cap in place and do not touch the internal emitter needle while the device is powered. Follow the supplied product instructions.

Warranty, buying and support

SmogGo’s original product guide states a 90-day warranty against manufacturing defects. For warranty support, contact care@smoggo.in with your order details. Amazon shows the current price, delivery and applicable return options.

A LITTLE MORE CLARITY

Questions before
you drive?

See all FAQs →
Does Novus need a filter or fragrance refill?

No. Novus is filter-free and does not use fragrance refills.

Will it work in my car?

It requires an open, compatible 12V car power socket. Check that the device can be positioned without obstructing the controls.

Does it connect to a USB port?

No. Novus connects to a compatible 12V car socket, not USB or Type-C.

Where can I buy it?

Novus is available on Amazon. Check the listing for current price, colour availability and delivery.

CUSTOMER EXPERIENCES · AMAZON INDIA

From their cars.
In their words.

Selected customer reviews of SmogGo Novus in Black, shared on Amazon India.

Reviewed on Amazon Verified review

Good product and working well

Bad smell in car is gone after using it. It takes approx 20-30 minutes and the air feels fresh and light.

Mohit madanIndia ·
Read original review ↗

Reviewed on Amazon Verified review

Looks good and works surprisingly well

Compact and effective device. Fits nicely in the 12V socket and the blue light looks good at night. Been using it regularly and satisfied with its performance. Also there is nothing to maintain.Happy with it.

JasmeherIndia ·
Read original review ↗

Reviewed on Amazon Verified review

Very Happy with SmogGo Novus

I drive almost 3 hours every day in Delhi Traffic and wanted something that could help with pollution smell and bad odours inside the car. This tiny device works wonder. Easy to use and works silently

Zindagi KansalIndia ·
Read original review ↗

Reviewed on Amazon Verified review

Nice little ionizer for my car

I was tired of the strong smell from car fresheners so tried this smoggo novus device. Now my car feels fresher without any fragrance, quite useful device for every car.

Satinder SinghIndia ·
Read original review ↗

These are selected individual experiences, not a complete summary of all reviews. Results vary with the vehicle, odour and usage conditions.

SMOGGO NOVUS · CAR AIR PURIFIER & IONIZER

Own the air
you drive in.

A compact addition to every journey.

Buy on Amazon ↗Final price and availability are shown on Amazon.